We helped our partners at DK Learning create 125 (and counting!) books in what is now known as the DK Super Readers series. This meant creating brand new titles and reworking old ones from the DK archives all across various reading levels. Visually engaging and curriculum-aligned, these books guide young readers from first words to confident reading, expanding their knowledge and vocabulary along the way.
WonderLab’s Role:
- Consulting and brand research on current status of early reader marketplace.
- Helped formulate program and create reading levels
- Assist with product selection and rollout planning.
- Update and redesign old titles and also create brand new titles–all from concept to production and delivery of final files.
- This program involved recruiting a vast team of educators, experts, and consultants to vet the program and its content.
- MetaMetrics and Lexile leveling.