This original series created by WonderLab covers surprising stories behind everyday favorites–like pizza, skateboarding, chewing gum, and sneakers–from the spark to the build to the launch. Each book in the How it Happened series dives into the history, culture, and science of these topics, revealing fascinating facts and the journeys that turned them into global phenomena.
WonderLab’s Role:
- How is Happened is a WonderLab original IP that was pitched and sold to Union Square Kids.
- Full packaging services, including writing, research, expert and sensitivity reviews, setting style and full photo research and graphic design services including delivery of final files.